What is digital marketing?
Digital marketing is an umbrella term for all online marketing work. Businesses use digital channels such as Google search, social media, email, and websites to connect with existing and potential customers. These processes and functions are called digital marketing.
The truth is, people spend twice as much time online as 12 years ago. And when we look at it, we see that the way people shop really changes, so offline marketing isn’t as effective as before. The new marketing strategy is now called digital marketing.
Marketing is always a way to connect with your audience in the right place at the right time. Today, the same things are progressing rapidly on the internet and growing and developing.
Digital marketing, in other words, is the general name of online marketing.
So what exactly is Digital Marketing?
The most important reason we ask this question is to enable us to understand in-depth digital marketing. To put it this way; Let’s assume that you have a website and let us explain it more easily.
Your website itself – digital advertising, email marketing, online brochures and more – has a wide range of tactics and assets under the umbrella of digital marketing. And the best digital marketers clearly see how each entity or tactic supports, in the broadest sense, their own goals. In this context, on digital marketing, you create your own resources from your site and determine your main target audience. If you know your target audience very well, your website will be recognized as well.
Here’s a quick summary of some of the most commonly used assets and tactics:
ASSETS:
- Your website
- Blog posts
- E-books and technical dictionaries
- Infographics
- Interactive tools
- Social media channels (Facebook, LinkedIn, Twitter, Instagram etc.)
- Earned online coverage (PR, social media and reviews)
- Online brochures and textbooks
- Brand assets (logos, fonts, etc.)
TACTICS:
Search Engine Optimization (SEO):
The process of optimizing your website to ‘rank’ higher on search engine results pages, so it increases the amount of organic (or free) traffic your website receives.
Content Marketing:
Creating and promoting content assets to create brand awareness, increase traffic, create leads or create customers.
Inbound Marketing:
Inbound marketing refers to the ‘full funnel’ approach to attracting, transforming, retaining and popularizing customers who use online content.
Social Media Marketing:
Application to promote your brand and content on social media channels in order to increase brand awareness, attract traffic and create potential customers for your business.
Cost-per-Click (CPC):
A method used to drive traffic to your website by paying a specific fee each time your ad is clicked. One of the most common types of CPCs is Google AdWords.
Affiliate Marketing:
A performance-based ad type on which you receive a commission to promote someone else’s products or services on your website.
Domestic Advertising:
Domestic advertising primarily refers to ads on a platform, alongside content-driven and other non-paid content. BuzzFeed-sponsored publications are a good example, but many consider social media advertising ‘indigenous – – for example; Facebook advertising and Instagram advertising.
Marketing Automation:
Marketing automation refers to software that exists to automate marketing actions. Many marketing departments should automate repetitive tasks such as emails, social media, and other website operations.
Email Marketing:
Companies use email marketing as a way of communicating with their customers. Email is often used to promote content, discounts, and events, as well as to direct people to the business website.
Online PR:
Online PR is an online coverage protection application earned through digital publications, blogs, and other content-based websites. Very similar to traditional PR, but online.